Lacoste is one of the most famous European brands, founded in 1933 by the great tennis player René Lacoste. Traditionally, the brand had a sports direction, but today the Lacoste house has become a leading player in the premium everyday clothing market. The brand offers sporty chic, pretty seams and comfortable garment, which makes movements freer, because life is a beautiful sport. For the first time in fashion history, the brand emblem of the crocodile was placed not inside the item but in the front of the clothes. The rapid development of René Lacoste has led to incredible popularity of brand: today two things from Lacoste are sold in the world every second. Tashkent Lacoste franchising store has been represented in 2017, offers to all residents of the capital high-quality clothes, shoes and accessories from France itself.