Levi Strauss & Co., founded at the end of the 19th century, is one of the most recognizable brands and people’s choices in 110 countries. The signature of the company was the cult jeans Levi’s 501. Levi’s denim clothing collections are also presented in Uzbekistan – the company franchising store has been represented for the first time in the capital in 1996. The flagship store in the center of Tashkent demonstrates a variety of jeans for different types of male and female complexions, as well as everyday clothes and accessories.