In 1995, the LIU JO brand was created by the brothers Marco and Vannis Marchi in Carpi, Italy’s famous knitwear region. An unusual name – LIU JO – was born as a symbol of love between one of the brothers and his . “I called her Liu, and she came up with the name Jo,” says Marco Marchi, “I combined our names and got the brand name.” Today the LIU JO brand is represented in 50 countries and on the three continents: Europe, Africa and Asia. Thanks to distribution channels, more than 360 mono-brand boutiques have been opened in the world, and the brand is also represented in more than 5,000 multi-brand stores. A creative philosophy aims to highlight the natural grace and beauty of any woman. The company is actively and enthusiastically working to create contemporary products that are characterized by the unique LIU JO personality and by the use of first-class materials and attention to the smallest detail.
The first official LIU JO store in Uzbekistan was opened in 2020 at the Riviera Mall in Tashkent.