Founder Daniel Swarovski’s craftsmanship in crystal cutting and passion for innovation and design have continued to define the company since its founding in 1895 during the technological breakthroughs of the second Industrial Revolution. With its roots in Austria, the company continues to develop a rich heritage, pushing the boundaries of crystal creativity. World renowned for the highest quality cut crystal, Swarovski manufactures its 100% controlled crystals at its headquarters in Watten, Austria using a proprietary lead-free formula. This commitment to excellence guarantees exceptional quality. Swarovski brands stand for constant innovation, trend research, creativity and product excellence. The main principle of the founder, Daniel Swarovski, was “Constantly improve what is good.” This philosophy is deeply rooted and is reflected today in the unique variety of products. The range of products includes two product groups: Jewelry & Fashion Accessories and Crystal & Home Decor: – The range of jewelry and fashion accessories includes distinctive pieces of jewelry, watches and accessories – from belts and evening bags to key rings – all decorated with Swarovski crystals. – The range of crystal items and home decor includes a wide selection of crystal items and gifts for special occasions, as well as luxury home accessories. The brand currently has 7 factories, 43 offices and 3,000 stores worldwide.
The first official Swarovski store in Uzbekistan was opened in 2020 at the Riviera Mall in Tashkent.